Starbucks: On second thought, BLM shirts won’t incite violence after all
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The outrage mob on social media strikes again. This time it was against Starbucks and the corporation’s decision to stop baristas from wearing Black Lives Matter (BLM) attire or accessories. On Wednesday the decision was reported to have been made because of the possibility that the message might be misunderstood or incite violence.

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Starbucks posted its deep thoughts about social justice on Twitter like every other corporation, large and small, did once the protests and rioting began over the death of George Floyd. No company wants to be left behind in the “being a part of change” movement. However, “stand in solidarity with our Black partners, customers and communities” didn’t include employees wearing t-shirts or pins and other accessories that mention Black Live Matter. Starbucks said to do so would violate company dress code policy , which prohibits religious or political clothing or accessories. These two companies caved to angry employees – hiring quotas and contributions pledged

According to an internal bulletin obtained by BuzzFeed News, store managers had been contacting senior leadership on behalf of employees who wanted to wear BLM-related attire as protests continued to sweep major cities and small towns across the country.

In response, management, according to the memo from last week, argued that wearing clothing and accessories highlighting Black Lives Matter could be misunderstood and potentially incite violence. The bulletin pointed employees to a video, which has now been removed, in which its VP of inclusion and diversity explained that “agitators who misconstrue the fundamental principles” of the movement and could use them to “amplify divisiveness.” The outrage mob sprang into action. The twist is that employees and others noted that Starbucks hands out buttons and […]


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