The 2016 Ghostbusters reboot set an ugly pop culture template.
Suddenly, to merely dislike a female-centric film made one a sexist if not an outright bully . That media narrative took hold during the rollout for the anticipated film, the biggest gender swap project to date.
Since then, similar themes have greeted the release of Birds of Prey , Charlie’s Angels and Captain Marvel .
Sony, the studio behind Ghostbusters, endorsed that narrative. A Sony top executive had a simple, profane message for the film’s early naysayers: Everybody says I’m making the female Ghostbusters, but I say, ‘No, we’re making the funny Ghostbusters.’ Yes, it happens to be four women. It’s original. You get pissing and moaning on the Internet — sexist comments – but, you know, [bleep]’em. The stars embraced that victimhood status, too, a curious pose for a multi-million dollar project with a major studio behind it. The film even inserted a scene where the ghostbusters mock online trolls.
And, of course, the cast gathered on “Ellen” alongside a certain female presidential candidate.
The film famously under-performed, stalling the franchise and costing Sony a reported $70 million . “Ghostbusters” director Paul Feig complained shortly after the film flopped that the project became political , ignoring his team’s role in that effort.
Now, he’s taking a different tone. It’s those racist, sexist Trump voters who sank his movie. Feig shared that view on SiriusXM radio May 22 , complaining the 2016 presidential campaign mortally wounded his film.
“I think some really brilliant author…needs to write a book about 2016 and how intertwined we were with Hillary [Clinton] and the anti-Hillary movement,” Feig said.Perhaps Feig should have complained when the film’s marketing team arranged for the stars to team with Clinton on Ellen?Next, the Bridesmaids director drags race into the equation. “Everyone was at a boiling […]